Paul Harvey led grand opening ceremonies for what was then known as Outlet Malls of America. Using a five-horsepower electric winch, he helped raise a 5,000-square-foot flag 224 feet into the air. TJ Maxx anchored the new retail outlet. Other stores included Finish Line, Children’s Place, Famous Footwear, Publisher’s Book Outlet, Diamonds Unlimited, and The Card Barn. An opening-day full-page advertisement in The Dallas Morning News boasted that Outlet Malls of America was the next step in the country’s shopping evolution, following department stores, shopping centers, and shopping malls.